Factor Design facilitates the art of doing business.

Founded in 1993, we are a strategic design company with offices in the United States and Europe. We work with leaders seeking to launch new companies and products, renew a shifting brand, and envision scenarios for competing and winning.

Factor Design collaborates with leaders to launch companies and products. As designers, strategists, writers, and program managers, we work with companies at the pinnacle of their industries as well as those hoping to define new markets. We create new understanding of the opportunities using various research methods. In the end, we use this to design iconic images and targeted messages that capture the hearts and minds of your customer.

Because you only have one chance.
Launching an idea is a complex process. It requires skill and great fortitude sprinkled with optimism. Each decision is dependent on the next. Before your company hits the street, is downloaded from the Web, or rolls off a truck, the work begins to make sure your big idea is both heard and felt.

Understanding
No savvy marketer would invest in launching a product or brand without a strong portfolio of facts in their back pocket about the viability of the venture and its opportunities for success. We collaborate with you and your teams to define and articulate the principles, values and ideas at the soul of your brand. It’s at this place where authentic differentiation can be found, and where true resonance with your customers begins.

Focus
The path to crystallizing your vision becomes far less murky when you are armed with clarity about your brand’s purpose beyond making a profit. A clear articulation of the brand and its mission guides behavior and decision making from start to finish in the world’s most successful businesses.

Execution
A good idea only becomes great with diligence and finesse. All the vision and strategy in the world won’t help you without wild creativity and flawless execution. What puts you and your products over the top, simply put, is sweating the small stuff so the customer translates it into value they are willing to pay for.